ABOUT ME
I'm a Portuguese living in Brazil and I've been working with advertising/marketing communication for 24 years. Maybe I can even go a step further. I am the son of an advertising photographer in Rio de Janeiro and even when I was a child I got involved in his work. I went to customers with him, followed him on the photo sessions, worked even as a model and gave to him my first ideas for his photo productions.
Soon I was involved with the whole process. I was able to manage my first contact as an amateur photographer when I used his studio and photo lab to do my first shoots and put my ideas into the filmstrip.
Now I have 24 years of experience working in some areas of advertising/marketing communications and 15 years working as an art director. I have worked with big important clients. National and international ones.
I do not consider myself an advertising/marketing person. I consider myself creative. I don’t like to think that what I create is only to one media, because I think it limits me. My creativity is directed to everything. Create campaigns, create a product, create media, create solutions... My creativity comes first.
I have European Union (EU) passport and Portugal citizenship.
WORK EXPERIENCE
JTrês, Binder, Ogilvy, PS10, Script, Africa, DM9DDB, NBS [Dentsu Aegis Network Group], QUÊ Comunicação, Artplan, Wox Comunicação, Incentive House [Accor Group], Grottera, Farmarketing, Waldyr Lima Editora (CCAA)
MAIN CLIENTS
Souza Cruz (a subsidiary of British American Tobaco), Coca-Cola, Petrobras (Brazilian Oil and Gas Company), Rock In Rio (Music festival), Ministry of Sports of Brazil, TEDxRIO+20 (non-profit Sapling Foundation), OndAzul (non-governmental organization), Terrazul (non-governmental organization), Oi Telecom (a subsidiary of Portugal Telecom), Peugeot, Shell, Club Med (a French corporation of vacation resorts), BandSports (sport channel), BRB - Banco de Brasília (national banking and financial services holding company), Bob's (fast food restaurant), CCAA (English course), Mix FM (radio station broadcasting), SulAmérica Paradiso (radio station broadcasting)
AWARDS / MERITS
CCRJ - Rio de Janeiro Creative Club 9:
PRESS: OndAzul - Cans / QUÊ
OUTDOOR: OndAzul - Garbage Claw Machine / QUÊ
TECHNICAL QUALITY: OndAzul - Cans / QUÊ
CCRJ - Rio de Janeiro Creative Club 8:
SHORTLIST: Rock In Rio Lisboa - Musical Instruments / ARTPLAN
CCSP - São Paulo Creative Club 2009:
SHORTLIST: Estácio University - Fashion Rio Lamp 2008 / NBS
CCSP - São Paulo Creative Club 2007:
SHORTLIST: Riserva Uno - Languages / ARTPLAN
Colunistas Awards 2012:
GOLD - PRESS: Petrobras - S-50 Diesel Trucks / QUÊ
SILVER - PRESS: OndAzul - Cans / QUÊ
SILVER - PROMO: TEDxRio+20 Share - Graffiti QR-Code / QUÊ
Colunistas Awards 2011:
GOLD - BEST USE OF MEDIA: BR Gas Station - Petrobras Time Machine / QUÊ
BRONZE - RADIO: ALAP - 6th Meeting of Copywriters / QUÊ